The Intern Files: Darken the Lipstick “Forevermore”

 

Once upon a lipstick dreary, while I pondered weak and weary,

Over many a quaint, bright, or curious color in the store—

While I searched, eyes promptly stopping—suddenly the color, popping,

As of some one pointing quickly, making me search no more.

“Tis my color,” I held it up, “this is it, I know for sure—

The color I’ve been waiting for.”

I’ve never been much of a lipstick gal, but this sure was a fun experiment.

Dark lipstick is IN, and what better time to try something new than in the month of Halloween, a time of costumes and all things outrageous?

Elle.com says ‘90s lips are back, from maroon to deep purple-reds to black shades. The lipstick trend that drove parents crazy in the ‘90s is back and more powerful than ever. Thefashiontag.com calls the throwback trend a little more 90s-mixed-with-70s: “glam but dark”. 

Trends are funny things.  Our culture loves them because they are fast-acting, short-lived blasts of novelty. Trends operate to catch our attention, so it is often our lack of attention (mindless scrolling) that draws us in. That’s not all bad though, right? Right! In doing some research, I stumbled across a study performed by Dr. Nico Bunzeck and Dr. Emrah Düzel. It explained that the part of human brains associated with reward circuitry is stimulated when presented with something new. Meaning, new things (like trends) give us neural payoff, almost like learning enhancement. Why do you think that we all know what’s trending on Twitter? It’s because we crave learning new things. 

New things stick with us, and something as simple as trying a new lipstick trend could help us learn things about ourselves. Trends are not only sources of novelty, but also sources of reinvention. So next time you’re thinking about trying out that new trend (like dark, dark lipstick), go all out for it! Maybe the newness will stick and you’ll transform into a new you—forevermore.  

What trends have you tried?

Source: Bunzeck and Düzel