Pinterest…really? Okay, we get it.
However, according to Pinterest’s blog back in September 2015, the site has over 100 million monthly active Pinners. “But Pinterest is just for women,” you might say. Not true, folks! According to Ahalogy, the monthly active male population that joined Pinterest grew 120% in the year of 2015. Check out this article on Business for Pinterest’s blog to see more statistics and facts.
Bianca Bosker of The Huffington Post wrote back in 2012 that the secret to Pinterest’s success is that we are all sick of each other
What sets Pinterest apart and makes it so appealing is its focus on who we want to be—not on what we’re doing, where we’ve gone, how important we are or how beloved.” Indeed, the site is unique because the goal of its users is not to get more and more followers; rather, Pinterest users seem to be content with sharing ideas—not about themselves—with smaller pools of people.
So why is this good for your business, and how do you most effectively use it? Wouldn't you know, we’ve got three tips for you
1. Pinterest drives traffic to your site.
Let’s face it: Pinterest may be one of the best ways to showcase your business’ products. Not only does Pinterest integrate your entire web presence—bringing together your website, Twitter, and Facebook—it can help you discover what your buyers want to have.
This also means that you’ll want your site to be Pinterest-friendly. Adding the Pin It button to your website will allow your viewers to easily pin your pictures and products to their Pinterest pages, which will only continue the traffic you receive from Pinterest.
Furthermore, you can go to Pinterest’s Business page and get more information on adverting with Promoted Pins.
2. Link, add descriptions, and use correct keywords.
Some of the biggest marketing mistakes made on Pinterest come when businesses forget to add descriptions or use the incorrect keywords.
Paige Velasquez, social media strategist and Pinterest specialist at Shelton Interactive says this:
The biggest mistake brands and businesses can make on Pinterest is not utilizing the Guided Search tool to their advantage. When creating descriptions for pins, it's important to understand exactly what the user might be searching [for] when looking for a specific pin. The Guided Search tool allows brands to discover what specific terms a user will most likely search for based on a keyword. Creatively using the key terms that come up on the Guided Search in your pin description will most likely make your pin more discoverable when users are searching for specific pins.
Incorporating these details can take a little extra time, but they will help you gain the most traffic!
3. Once you get that traffic, don’t forget to engage.
Once everything is correct and in its place, you’ll have to make sure to post engaging content. The more you pin, like, and share, the more visibility you will gain. However, it’s a two-way street, and you do not want to post too much of your own content. You also don’t want to leave up outdated content. A good mix of diverse, fresh posts is the key to winning over your Pinterest followers. By engaging properly, you will create a subtext that says, “this company cares.”
While it is good to just have a presence, it is even better when you create a call to action. Your followers are always looking for more, more, more, and you must give it to them! Don’t be afraid to caption your posts and pins in such a way as to create the response you are seeking. “Tell them to visit the website for ore information, order, re-pin, etc.,” says Tim Lavelle, director of SEO and social media at U.S. Interactive Media.
We couldn't agree more.
Do you use Pinterest in your business? If so, what kind of ROI have you seen?