Video Production & Why it Matters in Marketing

Did you know the average person’s attention span has shrunk to about eight seconds these days? Only eight seconds! That means that most people won’t even make it through this sentence before they’re on to something else.

Still there?

Okay, great! Because High Five Media has a little secret to help your business attract even the shortest attention spans on social media.

Video! Video! Video!

Should we say it again? 

If you want to get noticed on social media, you need to be posting video content.

Especially custom-made video content. Why videos? Well, let’s take a look at the facts.

Video Compared to Other Techniques

There are a lot of attention-drawing techniques out there for social media. Two of the most common techniques are linking articles and attaching pictures. Those aren’t too bad.

In fact, visual content is more than 40 times more likely to get shared on social media than other types of content, and content with relevant images gets 94% more views than content without relevant images.

But video takes things to the next level.

The list goes on and on!

Why is Video Better?

For starters, you get to engage viewers on two completely new levels.

The first one is motion. It may sound obvious, but movement attracts our attention way more than static images do. That’s because motion can convey feeling or cause emotions in the viewer.

For example, imagine you want to inform your viewers about the dangers of oncoming trains. Which do you think bring up the sense of danger better? A speeding, moving train or a motionless picture of one?

The second trick up video’s sleeve is sound. Again, it’s obvious, but sound and sight together engage our brains exponentially more than sight alone. 

What you may not know is that sound can even change the way we see something.

According to a recent study by UCLA, sound affects vision in a similar way to how smell affects taste. 

Moving music or familiar background sounds might literally change how your viewers perceive the content in your video.

When you’re targeting social media goers, you need the emotional connection that video provides.

Your Video. Your Message.

A properly made video won’t just give information; it will connect the viewer to the personality of your business.

That’s what makes video more powerful and more crucial than any other social media tool, because that’s what why we get onto social media in the first place—to connect.

Want to see what your business’s video could look like? Check out these videos made by High Five Media!

What have you done to capitalize on the video trend?