Are you a 5 star-worthy business with a few bad reviews making you seem like a 2 star one? Bad reviews leave scars, and if you’re not savvy, they can taint your business’ reputation. Having someone who understands how to deal with bad content while producing new writing that you control is integral in this day when everyone has a voice and everyone is a critic.
It’s also important that someone highlights your positive attributes (volunteer for your community? host a spectacular Christmas party for your employees?) as well. With Reputation Management, the whole world can see just how awesome you really are.