It’s 2016, and man it’s going to be a sweet year for social media. As we research the possibilities, High Five can’t help but get excited to explore new video techniques and creative ways to approach content. Let's take a look at new trends in social media and see just how sweet 2016 will really be.
This isn’t a surprise for those of us who spend a shameful amount of time watching Tasty’s quick how-to videos (hello, cheese-stuffed pizza pretzels) and those darling kid videos. I mean who doesn’t want to watch a little boy in his dinosaur jammies wish you a good mernin’? We eat those videos up. In fact, more than 50 percent of people on Facebook in the U.S. watch at least one video a day, and that will only continue to multiply. Brands will need to get their creative juices flowing, since we believe that video marketing will be one of the, if not the most effective social marketing strategy in 2016.
Businesses are finally realizing just how much social media drives sales, but social commerce will surge ROIs (return on investment) in 2016. Last year, one-third of social media users said that they follow their favorite brands on social media and use these platforms to research before purchasing any products or services. Therefore, 2016 will focus on getting those researching to actually make purchases directly on their social media accounts. In 2015, Facebook, Twitter and Pinterest began refining their systems to include buy buttons and other e-commerce capabilities in hopes to drive social commerce. But, be ready for it to ignite in 2016.
2016 will begin the eruption of engagement and we’re not talking about those wedding engagement pictures taking over your news feeds (those are here to stay), but the engagement between businesses and consumers. In a recent study, 70 percent of Twitter users expect a response from brands they reach out to, and 53 percent expect that response in less than an hour. Keeping up with every tweet, post, and comment is pretty taxing, and the demand for a more manageable way to respond is becoming a must. In 2016, messenger apps like WhatsApp will begin to fill that void in businesses’ marketing. Even Facebook announced their plans of a new Messenger to give customers the opportunity to talk one-on-one with their favorite brands.
As well as new messaging apps, live stream video and 360-degree ads will give the consumers even more ways to engage. Live video stream platforms like Periscope and Meerkat are at the forefront of marketing discussions. Businesses will begin streaming new product releases, live Q&A’s and behind the scenes footage to connect with their customers in a more personable way. Also, with the release of the first 360-degree ad in 2015, we will see more opportunities to engage with ads in 2016.
What are some social media trends you've noticed on the rise this year?