Content marketing, a word thrown around in the business world yet rarely defined. At High Five, we like to make sure everyone is on the same page and the same planet so let’s quickly break it down:
Content- consistent, valuable information through various mediums: articles, blogs, videos, pictures, social media posts, info graphics, etc.
Marketing- the process or technique of promoting, selling, and distributing a product or service
In simplest terms, content marketing delivers valuable information to buyers in hopes that it will promote and sell a product or service.
But, here’s the trick.
Society is over feeling like they are constantly being sold something. They don’t trust you. I mean honestly who enjoys listening to that car dealer’s sales pitch, or furthermore, who actually trusts him or her?
For content marketing to be successful, a business must master the art of intentional, genuine communication between their customer and themselves. Content marketing says, “Hey look at these DIY projects you and your honey can do this weekend.” Instead of, “Come to Lowes, we are a warehouse full of building stuff.”
Oh, content marketing. How valuable you are to business when done correctly.
If you’re ready to dip your toe into content marketing, start with these five great resources.
Search Engine Optimization: Want to make the first page of Google organically? You first must understand the ins and outs of SEO.
Blogs: An easy way to create more content for your business is to enter the world of blogging.
Social Media: #Twitter #Facebook #Instagram #crucial
Content Marketing Plan: Even if you’re not Type A, having a content marketing plan ensures that your online presence will continue to build.
What are resources you use for content marketing?