Here at High Five, we breathe social media. Facebook, Twitter, Instagram, Google +— You name it, we’re all over it. And while all businesses may not share this caliber of zeal for it, they definitely partake.
In fact, it’s as essential now for a business to be active on social media, as it is to have a phone number.
Among these platforms, Twitter is an indispensable constellation of it’s own. The micro-blogging site, known for it’s 140-character post limit, hosts 310 million active monthly users.
Ten years since it’s conception, Twitter has hatched and grown into a powerful communication tool to show us how much can be shared simply by being concise. Almost every major company, from American Airlines to Amazon, utilizes the platform.
If you’re not part of the Twitter-sphere already, your business could be seriously losing out. That’s why we’ve complied a list of reasons your business should be on Twitter.
Twitter is an ongoing global conversation, different from other sites like Facebook, because the interactions it facilities are swift and intuitive. Organic, if you will. It’s the kind of space where you can pull a person, or business, aside and address them directly.
It’s likely that your clientele is already on Twitter, sharing their opinions and concerns about your industry or business directly. They’ll appreciate you all the more for listening and responding.
Hashtags are ideal for branding. Create custom hashtags for your business and use existing ones too. Local hashtags, like #OKCeats for example, will extend your reach to local audience and broad ones like #FoodPorn will expose you to a larger community. Establish your personality, and let the world see what makes you unique.
Twitter is a great place to fully engage people in what you’re doing. Utilize hashtag competitions, live tweets on events, Twitter ads and chats to interact with your audience.
As an added bonus, consistently seeing interesting posts from your business builds familiarity and trust with customers. You’ll be on their mind when they need you.
Expanding your network goes beyond the customer base. When you’re active on twitter, it opens up a portal of communication to leading professionals in the industry. It lets you have a conversation with people you might otherwise not have access to. Just like you can see what your clients are up to, you can use Twitter to see what your competition is doing as well.
Ultimately, you want what’s best for your business and to give it every chance possible at unrestrained success. So why not join this #party and make the best of all the opportunities it offers?