Millennials

3 Reasons Your Business Needs a Twitter

Here at High Five, we breathe social media. Facebook, Twitter, Instagram, Google +— You name it, we’re all over it. And while all businesses may not share this caliber of zeal for it, they definitely partake.

In fact, it’s as essential now for a business to be active on social media, as it is to have a phone number. 

Among these platforms, Twitter is an indispensable constellation of it’s own. The micro-blogging site, known for it’s 140-character post limit, hosts 310 million active monthly users

Ten years since it’s conception, Twitter has hatched and grown into a powerful communication tool to show us how much can be shared simply by being concise. Almost every major company, from American Airlines to Amazon, utilizes the platform

If you’re not part of the Twitter-sphere already, your business could be seriously losing out. That’s why we’ve complied a list of reasons your business should be on Twitter.

Connection

Twitter is an ongoing global conversation, different from other sites like Facebook, because the interactions it facilities are swift and intuitive. Organic, if you will. It’s the kind of space where you can pull a person, or business, aside and address them directly. 

It’s likely that your clientele is already on Twitter, sharing their opinions and concerns about your industry or business directly. They’ll appreciate you all the more for listening and responding. 

Branding

Hashtags are ideal for branding. Create custom hashtags for your business and use existing ones too. Local hashtags, like #OKCeats for example, will extend your reach to local audience and broad ones like #FoodPorn will expose you to a larger community. Establish your personality, and let the world see what makes you unique.

Twitter is a great place to fully engage people in what you’re doing. Utilize hashtag competitions, live tweets on events, Twitter ads and chats to interact with your audience. 

As an added bonus, consistently seeing interesting posts from your business builds familiarity and trust with customers. You’ll be on their mind when they need you. 

Expansion

Expanding your network goes beyond the customer base. When you’re active on twitter, it opens up a portal of communication to leading professionals in the industry. It lets you have a conversation with people you might otherwise not have access to. Just like you can see what your clients are up to, you can use Twitter to see what your competition is doing as well. 

Ultimately, you want what’s best for your business and to give it every chance possible at unrestrained success. So why not join this #party and make the best of all the opportunities it offers? 

3 Photography Hacks for Beginners

 

Here at High Five, we love our team and their creative brains. The hours and mad skills they put into their work leave us in a state of shock on a regular basis. Meet one of our photographers, Jonathan Burkhart

Jonathan was picked as one of TIME Magazine's 50 Instagram Photographers to Follow back in 2015*, and continues to embark on crazy adventures with friends, gathering a vast array of portraits and landscapes for his portfolio (and his 51k+ Instagram followers).  

We’re not quite sure how he does it . . . some in the office theorize that he listens to Baby Got Back to get in the zone, while others say that he does exactly five jumping jacks to find his Zen mode. Regardless, we are proud of all that he is and most importantly, we're proud of his humility and how he handles his talent. 

So after we finally found a free moment for Jon (he’s a busy man), we asked him for some tips and tidbits for all the budding photographers out there. Here’s what he said: 

1.) Composition is key. “You’ve got to think outside the box,” he said. “I know it sounds cheesy, but until you really dig in, you won’t be able to fully commit and get the results that you want. You’ll be working against yourself; you have to get out of the box and stay out of it.”  Another important thing to remember about a photo’s composition is the rule of thirds. The rule of thirds is all about balance and the natural way that the human eyes looks at photos. If you imagine a 3x3 grid when looking through your camera lens, place the points of interest on the intersecting points of the grid. 

2.) Lighting is make or break. “You want your lighting to convey the emotion of the subject,” Jonathan said. “To make your message most effective, use lighting to your advantage to create the mood, whether that be using shadows or fully exposing your subject.” It’s also important to be aware of the sun when you’re shooting outside. “Golden hour” is a term used for the time in the day (either right after sunrise or right before sunset) that has the best natural light. Be on the lookout for sunrise/sunset times! 

3.) Jonathan’s favorite editing apps. Apps are some of the greatest tools for beginner photographers—and professionals, too! “Apps are some of the greatest tools for getting your feet wet in the photographing world. If you just take a little time to explore the app and learn, you will become a little better versed in the terms and tools of the trade."

Below are some of Jonathan's favorite editing apps: 

Taking professional-grade photos is hard and takes a lot of time and attention. Don’t stress yourself out—find a professional! We’ve got a few around here who will get the job done AND give you some high fives. 

 

The Intern Files: Put a Little Om in Your Heart

The holiday season brings with it joy, laughter, a few creeping pounds, family time, and yep...stress. November 4th, 2015 was National Stress Awareness Day which almost seems like it was in preparation for the turkey-and-Santa-filled drama that comes with the holiday territory. Being a college student, stress is no stranger to me. Sometimes I feel like stress is this guy who comes and checks into my mind, leaving his hat and coat at the door, staying indefinitely. And sometimes I think we like to glamorize our stress. It’s like we think that the more stressed we are, the more productive we are, which is actually quite the opposite of reality.

Sadly, whatever our season of life is, whatever the job or situation, we are most likely to be experiencing some type of stress. The unfortunate thing is that the human body doesn’t know the difference between our stresses. Whether we’re approaching impending doom or someone is mad at us, our body’s stress response is triggered no matter what the level or magnitude of stress. Fortunately, we also have a relaxation response trigger during which our bodies de-stress. 

The theme for 2015’s National Stress Awareness Day was “Employee Wellbeing as a Worthwhile Investment in Your Business”, so here are some ways to de-stress in your office (or wherever you find yourself):

1. Stretch out your body. 

Take a walk. Stand up. Do some office yoga. There’s a Huffington post article titled “5 Office Yoga Poses (That Won’t Freak Out Your Co-Workers)” with good poses to get your blood flowing. Obviously it’s not good to sit over your computer day in and day out like the Hunchback – stretch out your body.   

2. Stretch out your mind. 

Take a mental vacation. Breathe. Take some time to meditate. Look at pictures reflecting happy moments in your life. Going back to those memories and taking a few moments to quietly reminisce will help you switch out of functioning in the sympathetic nervous system (the fight or flight) and start functioning in the parasympathetic nervous system (relaxation). 

3. Treat yo’ self. 

Eating (in moderation!) is really good for rejuvenation. Stress eating doesn’t have to be all bad. Eat a banana or potato (rich in potassium) to regulate your high-stress blood pressure – it will help with energy and recovery. Eating something sweet helps soothe the production of stress hormones; keep a bowl of Hershey’s kisses or peppermints on your desk to avoid binge eating while still reaping the benefits of the h-a-p-p-y feelings. “The connection between the gut and brain is huge and lots of interesting data supports the idea that the gut is a major mediator of the stress response,” says Dr. Drew Ramsey in a Huffington Post article. “Stress is a brain and immune system mediated phenomena, and your gut is the largest organ in your immune system.” 

4. Have a creative outlet (or two or three or ten). 

Doodle on your lunch napkin, listen to some music, keep crafty things like coloring books and knitting needles in your desk, and keep a journal and pen with you. There are studies that have been performed showing that an individual’s writing that is classified as emotional, valuable, and personal can help strengthen their immune system. A creative you is a healthy you – physically and mentally. 

Wherever you find yourself, and whatever stress you are experiencing, try one of these anti-stress triggers to calm down. They will help keep you from going postal on your co-workers or hiding under your desk and hyperventilating. Of course, there’s more de-stress techniques than the ones I’ve listed… how are you de-stressing? 

 

Peace,

The Intern

A Magazine Resurrection

We're pleased as punch that our Linked Magazine editor, Meg, decided to grace us with her blogging presence with this little entry on why magazines are still relevant. It's a resurrection just in time for Halloween. Enjoy!

Every writer is also an avid reader and a critical thinker.

We inhabit a space that's hard to describe unless you've been there - in which case, no explanation is needed. We always set out to keep ourselves out of a story, and we inevitably either draw on some personal experience to give depth to a piece, or become so personally touched by the subject of our writing that we leave a bit of ourselves in it. Writing is hard. It’s a constant state of self-examination and self-evaluation. Every comma becomes personal; every line as much art to us as the stroke of a brush to the painter or the contouring of a shape to a sculptor. Fortunately, professional writers (a category I find myself in, incidentally) have thick skins. So after we craft our art, we cut and edit it. We try to surgically remove our bias from our writing. Sometimes it hurts and sometimes you really think that last sentence shouldn't have been cut, but you hit publish (or send to the printers) and hope for the best.

Years ago, if you had told me that I would be at the helm of six magazines by the age of 24, I would have laughed. Magazines were declared a “dying” form of journalism so long ago, it's hard to see how they aren't already dead. Except, they aren't dying. That’s never been the case. They’re changing and adapting, and technology has allowed writers to connect with audiences on a much more intimate level than ever before. We can reach more people and get feedback in real-time after our magazines hit doorsteps. 

Dying? No. Evolving? Absolutely.

So before you discount long-form journalism, remember everything is cyclical. We live in an age where more young people choose to scroll through pictures on instagram than read the words in Facebook statuses, and where folks get their news in 140-character snippets from Twitter. But even now, it looks like that 140-character limit may increase. Buzzfeed has reinvested in longform journalism, and most comprehensive journalistic work in the world is being done for newspapers and magazines - articles measured in pages, not characters. Magazines matter just like stories matter. They connect us; they remind us why we cared in the first place. Linked Magazines are hyper-local. Our goal is to connect people by telling stories about the people and places around them. By covering stories in communities around the metro that aren’t being told elsewhere and by highlighting people and groups doing good—real good for people you know (or should know, if you’re new), we’re helping communities connect and grow.  

Magazines do a better job at this than any other form of media out there. They have staying power and allow us to spend more time with our subjects. When I’m writing a story, I don’t have to worry about hashtags or SEO. I’m focused on you, the reader. I’m focused on delivering you beautiful photos and stories to match. I’m I'm focused on sending you a magazine you'll pick up and read. I’m focused on your community, your story and your world.

What do you think about magazines? Do you enjoy long-form journalism? 

5 Reasons Why Employing Millennials is #Winning

Let's be honest. The term "millennial" likely makes you cringe, and I can't say that I blame you. I'm a member of the expansive, ever-active millennial generation, and sometimes even I become exasperated over the generational hoopla 

If you look past the marathon of selfies and the frenzy of status updates, however, a startling truth emerges: millennials are changing the world.  

A trend of data is surfacing in support of more openly embracing the integration of millennials into the workplace. Why? Well, for starters, according to the Deloitte Millennial Survey for 2014, millennials are expected to make up 75 percent of the global workforce within the next decade. This means that, whether you're on board or not, millennials are likely going to be working for or with you in the very near future.  

Because of this, seasoned professionals are beginning to take notice; they're discovering that we've got plenty to offer.  

We are digital pioneers.  

It's no surprise that millennials are tech-savvy. Nearly every aspect of our lives revolves around digital devices. However, there's more to our savvy than a sophisticated Instagram post or a well-planned Snapchat story.  

Technology developed as we did, and we've easily adapted to each new wave of advances. This means that we're always looking to push digital boundaries. We're looking for new ways to connect online and improve our daily lives. 

Consequentially, this carries over into our professional lives, as well. In an article on Fortune.com, Sally Susman, the executive vice president of corporate affairs at Pfizer, highlighted the crux of millennial potential when she said, "Greater insight from millennials can help us connect online with people of all ages in ways that are, frankly, new and unexpected... 

If given the chance, millennials can be great assets for social media strategy and connecting with consumers on a digital level. 

We lead through inspiration.  

According to an article on Business Insidermillennial managers are more optimistic and lead by "pulling" their employees to succeed rather than pushing.  

What does this mean for business? When millennials lead with inspiration, optimism and by example, motivation increases among employees, and millennials rise as "champions of change," often for the benefit of the company's image and its bottom line.  

We move to improve.  

There's a saying that one of my college professors used to recite, "I give back through feedback." Of course at the time, it usually elicited an eye roll from me. But even then, I eagerly welcomed feedback, nearly chomping at the bit for a chance to better my work and refine my craft. 

Zenger/Folkman's research captures that sentiment by suggesting that millennials are "looking for new ways to work smarter and produce higher-quality work." This often encompasses the desire to both give and get feedback. Such a desire increases communication and fosters a drive to continuously improve - a win-win scenario for employees and companies.  

We are challenge-seeking goal-setters.  

This goes hand-in-hand with our digital drive and our desire to improve. We push the envelope, constantly looking to take things to the next level. It's as if the powers-that-be told ambitious millennials, "Jump," and the resounding response was "How high?" 

In most cases, the status quo is just not good enough. We set goals that seem unattainable and then strive to bypass reaching them and focus instead on surpassing them. This pushes us to bigger dreams and better results.  

We are social investors.  

Investing in the well-being of the community and society as a whole is kind of our mantra, whether or not we're consciously aware of it is a different story. As one of my co-workers puts it, "Millennials grew up on Harry Potter and The West Wing." It may sound cheesy, but it rings true. Our expectations for how to treat others and our elasticity toward social acceptance gives us an innate drive for social responsibility.  

As for how that translates to businesses, Susman explained, "As a new generation entering the workforce without pre-set notions of traditional models, millennials can help shape corporate responsibility programs to move beyond charity and towards entrepreneurial models that benefit society." 

If millennials can and are changing the world, imagine what they can do for your business. 

What have millennials done for your business?