Oklahoma City

3 Reasons Your Business Needs a Twitter

Here at High Five, we breathe social media. Facebook, Twitter, Instagram, Google +— You name it, we’re all over it. And while all businesses may not share this caliber of zeal for it, they definitely partake.

In fact, it’s as essential now for a business to be active on social media, as it is to have a phone number. 

Among these platforms, Twitter is an indispensable constellation of it’s own. The micro-blogging site, known for it’s 140-character post limit, hosts 310 million active monthly users

Ten years since it’s conception, Twitter has hatched and grown into a powerful communication tool to show us how much can be shared simply by being concise. Almost every major company, from American Airlines to Amazon, utilizes the platform

If you’re not part of the Twitter-sphere already, your business could be seriously losing out. That’s why we’ve complied a list of reasons your business should be on Twitter.

Connection

Twitter is an ongoing global conversation, different from other sites like Facebook, because the interactions it facilities are swift and intuitive. Organic, if you will. It’s the kind of space where you can pull a person, or business, aside and address them directly. 

It’s likely that your clientele is already on Twitter, sharing their opinions and concerns about your industry or business directly. They’ll appreciate you all the more for listening and responding. 

Branding

Hashtags are ideal for branding. Create custom hashtags for your business and use existing ones too. Local hashtags, like #OKCeats for example, will extend your reach to local audience and broad ones like #FoodPorn will expose you to a larger community. Establish your personality, and let the world see what makes you unique.

Twitter is a great place to fully engage people in what you’re doing. Utilize hashtag competitions, live tweets on events, Twitter ads and chats to interact with your audience. 

As an added bonus, consistently seeing interesting posts from your business builds familiarity and trust with customers. You’ll be on their mind when they need you. 

Expansion

Expanding your network goes beyond the customer base. When you’re active on twitter, it opens up a portal of communication to leading professionals in the industry. It lets you have a conversation with people you might otherwise not have access to. Just like you can see what your clients are up to, you can use Twitter to see what your competition is doing as well. 

Ultimately, you want what’s best for your business and to give it every chance possible at unrestrained success. So why not join this #party and make the best of all the opportunities it offers? 

3 Photography Hacks for Beginners

 

Here at High Five, we love our team and their creative brains. The hours and mad skills they put into their work leave us in a state of shock on a regular basis. Meet one of our photographers, Jonathan Burkhart

Jonathan was picked as one of TIME Magazine's 50 Instagram Photographers to Follow back in 2015*, and continues to embark on crazy adventures with friends, gathering a vast array of portraits and landscapes for his portfolio (and his 51k+ Instagram followers).  

We’re not quite sure how he does it . . . some in the office theorize that he listens to Baby Got Back to get in the zone, while others say that he does exactly five jumping jacks to find his Zen mode. Regardless, we are proud of all that he is and most importantly, we're proud of his humility and how he handles his talent. 

So after we finally found a free moment for Jon (he’s a busy man), we asked him for some tips and tidbits for all the budding photographers out there. Here’s what he said: 

1.) Composition is key. “You’ve got to think outside the box,” he said. “I know it sounds cheesy, but until you really dig in, you won’t be able to fully commit and get the results that you want. You’ll be working against yourself; you have to get out of the box and stay out of it.”  Another important thing to remember about a photo’s composition is the rule of thirds. The rule of thirds is all about balance and the natural way that the human eyes looks at photos. If you imagine a 3x3 grid when looking through your camera lens, place the points of interest on the intersecting points of the grid. 

2.) Lighting is make or break. “You want your lighting to convey the emotion of the subject,” Jonathan said. “To make your message most effective, use lighting to your advantage to create the mood, whether that be using shadows or fully exposing your subject.” It’s also important to be aware of the sun when you’re shooting outside. “Golden hour” is a term used for the time in the day (either right after sunrise or right before sunset) that has the best natural light. Be on the lookout for sunrise/sunset times! 

3.) Jonathan’s favorite editing apps. Apps are some of the greatest tools for beginner photographers—and professionals, too! “Apps are some of the greatest tools for getting your feet wet in the photographing world. If you just take a little time to explore the app and learn, you will become a little better versed in the terms and tools of the trade."

Below are some of Jonathan's favorite editing apps: 

Taking professional-grade photos is hard and takes a lot of time and attention. Don’t stress yourself out—find a professional! We’ve got a few around here who will get the job done AND give you some high fives. 

 

Five Content Marketing Resources for Newbies

Content marketing, a word thrown around in the business world yet rarely defined. At High Five, we like to make sure everyone is on the same page and the same planet so let’s quickly break it down:

Content- consistent, valuable information through various mediums: articles, blogs, videos, pictures, social media posts, info graphics, etc. 

Marketing- the process or technique of promoting, selling, and distributing a product or service

In simplest terms, content marketing delivers valuable information to buyers in hopes that it will promote and sell a product or service

But, here’s the trick. 

Society is over feeling like they are constantly being sold something. They don’t trust you. I mean honestly who enjoys listening to that car dealer’s sales pitch, or furthermore, who actually trusts him or her? 

For content marketing to be successful, a business must master the art of intentional, genuine communication between their customer and themselves. Content marketing says, “Hey look at these DIY projects you and your honey can do this weekend.” Instead of,  “Come to Lowes, we are a warehouse full of building stuff.”

Oh, content marketing. How valuable you are to business when done correctly.

If you’re ready to dip your toe into content marketing, start with these five great resources

Search Engine Optimization: Want to make the first page of Google organically?  You first must understand the ins and outs of SEO.  

Blogs:  An easy way to create more content for your business is to enter the world of blogging. 

Video Content: If you read our blog post 3 Trendy Social Media Takeovers in 2016 , you know that video marketing is vital

Social Media: #Twitter #Facebook #Instagram #crucial

Content Marketing Plan: Even if you’re not Type A, having a content marketing plan ensures that your online presence will continue to build. 

What are resources you use for content marketing? 

3 Trendy Social Media Takeovers in 2016

 

It’s 2016, and man it’s going to be a sweet year for social media. As we research the possibilities, High Five can’t help but get excited to explore new video techniques and creative ways to approach content. Let's take a look at new trends in social media and see just how sweet 2016 will really be.

Video

This isn’t a surprise for those of us who spend a shameful amount of time watching Tasty’s quick how-to videos (hello, cheese-stuffed pizza pretzels) and those darling kid videos. I mean who doesn’t want to watch a little boy in his dinosaur jammies wish you a good mernin’? We eat those videos up. In fact, more than 50 percent of people on Facebook in the U.S. watch at least one video a day, and that will only continue to multiply. Brands will need to get their creative juices flowing, since we believe that video marketing will be one of the, if not the most effective social marketing strategy in 2016. 

Social Commerce

Businesses are finally realizing just how much social media drives sales, but social commerce will surge ROIs (return on investment) in 2016. Last year, one-third of social media users said that they follow their favorite brands on social media and use these platforms to research before purchasing any products or services. Therefore, 2016 will focus on getting those researching to actually make purchases directly on their social media accounts. In 2015, Facebook, Twitter and Pinterest began refining their systems to include buy buttons and other e-commerce capabilities in hopes to drive social commerce. But, be ready for it to ignite in 2016.  

Engagement Eruption

2016 will begin the eruption of engagement and we’re not talking about those wedding engagement pictures taking over your news feeds (those are here to stay), but the engagement between businesses and consumers. In a recent study, 70 percent of Twitter users expect a response from brands they reach out to, and 53 percent expect that response in less than an hour. Keeping up with every tweet, post, and comment is pretty taxing, and the demand for a more manageable way to respond is becoming a must. In 2016, messenger apps like WhatsApp will begin to fill that void in businesses’ marketing. Even Facebook announced their plans of a new Messenger to give customers the opportunity to talk one-on-one with their favorite brands. 

As well as new messaging apps, live stream video and 360-degree ads will give the consumers even more ways to engage.  Live video stream platforms like Periscope and Meerkat are at the forefront of marketing discussions. Businesses will begin streaming new product releases, live Q&A’s and behind the scenes footage to connect with their customers in a more personable way.  Also, with the release of the first 360-degree ad in 2015, we will see more opportunities to engage with ads in 2016.

What are some social media trends you've noticed on the rise this year? 

Why We OKC.

Photo of the Oklahoma City skyline by our very own, Jonathan Burkhart

Photo of the Oklahoma City skyline by our very own, Jonathan Burkhart

It's a common misconception that Oklahoma is behind the times (sigh). 

However, many Okies know the REAL truth-OKC has been on the rise and is actually pretty fantastic. At High Five Media, we're proud of our capital city, which is why we're giving you five reasons you, too, should OKC (yep, it's a verb). 

Since its inception, Oklahoma has been the wonderers destination. It started with those wanting the rush of the open frontier, railroad men, and early 89ers, all determined dreamers, dead set on leaving their footprint in an unknown wilderness. Today, in the same vein of the fearless explorer, start ups, risk takers, and entrepreneurs are reclaiming a city.

The steadfast pioneer spirit embodies and new generation of visionaries, who are not only shifting the culture, but are making Oklahoma City cool, again. 

Oklahoma City’s reinvention of cool, most obviously starts with the injection of the Thunder. But let's be honest, the metro area circa 2007 was already a sports hotbed. The University of Oklahoma was and still is a big league with seven national titles, five Heisman winners, twenty-three Hall of Famers and the longest winning streak in D1 history, and we’re just talking football. Up north there’s the brightest orange with OSU boasting fifty-one total national titles, Mike Gundy, an Oklahoma native head coach that’s birthed a powerhouse program, and billionaire Boone Pickens, who makes us feel that half-time uniform changes are somewhere within the foreseeable future. Add in a professional basketball team and you've got yourself a sports utopia awesome enough to make a governor serve up a slathered up platter of ribs to any national sports analyst – oh wait, that’s already happened. 

Which brings me to scoot my chair right up to OKC’s ample food offerings. Steaks, BBQ, burgers, whatever your little foodie heart desires, the city has you covered. Just please remember to generously add Oklahoma’s own Head Country BBQ sauce. When it’s not your cheat day, OKC has an amazingly progressive healthy food movement. Zoë’s Kitchen, All About Cha, Cafe 7, and Cool Greens are unanimous favorites because they strive to bring patrons into a healthy lifestyle community. 

Community is everywhere within this city. The Plaza District, The Paseo, and Midtown neighborhoods are products of OKC’s Renaissance. Millennial owned art galleries, storefronts, and restaurants now line these once dicey streets. This is where art and innovation converge and the new age pioneer’s roots run deep. 

Capital is increasingly generated, and the coolest thing about OKC is that Oklahomans give back. There is a certain standard in our state and it’s one that never hesitates to take care of our own. During challenges of catastrophe, natural disaster, or a mere case of someone down on their luck our citizens are always willing to give--Oklahoma continues to reign in the top ten most charitable states in the nation

We know that outsiders think first our tragedies and secondly the misconceived lack of culture; however, I truly believe OKC residents are the absolute definition of resiliency and innovation. So last but certainly not least, the pinnacle of cool in OKC is the Memorial Marathon. Coined A Race to Remember because of the 168 we will never forget, the Memorial Marathon is one of the United States' top 10 marathons. Similar to Oklahoma City itself, participating in such a worthy cause only gets better with every year that passes.