Oklahoma

Video Production & Why it Matters in Marketing

Did you know the average person’s attention span has shrunk to about eight seconds these days? Only eight seconds! That means that most people won’t even make it through this sentence before they’re on to something else.

Still there?

Okay, great! Because High Five Media has a little secret to help your business attract even the shortest attention spans on social media.

Video! Video! Video!

Should we say it again? 

If you want to get noticed on social media, you need to be posting video content.

Especially custom-made video content. Why videos? Well, let’s take a look at the facts.

Video Compared to Other Techniques

There are a lot of attention-drawing techniques out there for social media. Two of the most common techniques are linking articles and attaching pictures. Those aren’t too bad.

In fact, visual content is more than 40 times more likely to get shared on social media than other types of content, and content with relevant images gets 94% more views than content without relevant images.

But video takes things to the next level.

The list goes on and on!

Why is Video Better?

For starters, you get to engage viewers on two completely new levels.

The first one is motion. It may sound obvious, but movement attracts our attention way more than static images do. That’s because motion can convey feeling or cause emotions in the viewer.

For example, imagine you want to inform your viewers about the dangers of oncoming trains. Which do you think bring up the sense of danger better? A speeding, moving train or a motionless picture of one?

The second trick up video’s sleeve is sound. Again, it’s obvious, but sound and sight together engage our brains exponentially more than sight alone. 

What you may not know is that sound can even change the way we see something.

According to a recent study by UCLA, sound affects vision in a similar way to how smell affects taste. 

Moving music or familiar background sounds might literally change how your viewers perceive the content in your video.

When you’re targeting social media goers, you need the emotional connection that video provides.

Your Video. Your Message.

A properly made video won’t just give information; it will connect the viewer to the personality of your business.

That’s what makes video more powerful and more crucial than any other social media tool, because that’s what why we get onto social media in the first place—to connect.

Want to see what your business’s video could look like? Check out these videos made by High Five Media!

What have you done to capitalize on the video trend?

Does Your Business Need a Pinterest? We Think Yes.

Pinterest…really? Okay, we get it.

However, according to Pinterest’s blog back in September 2015, the site has over 100 million monthly active Pinners. “But Pinterest is just for women,” you might say. Not true, folks! According to Ahalogy, the monthly active male population that joined Pinterest grew 120% in the year of 2015.  Check out this article on Business for Pinterest’s blog to see more statistics and facts. 

Bianca Bosker of The Huffington Post wrote back in 2012 that the secret to Pinterest’s success is that we are all sick of each other

What sets Pinterest apart and makes it so appealing is its focus on who we want to be—not on what we’re doing, where we’ve gone, how important we are or how beloved.” Indeed, the site is unique because the goal of its users is not to get more and more followers; rather, Pinterest users seem to be content with sharing ideas—not about themselves—with smaller pools of people.

So why is this good for your business, and how do you most effectively use it? Wouldn't you know, we’ve got three tips for you

1. Pinterest drives traffic to your site. 

Let’s face it: Pinterest may be one of the best ways to showcase your business’ products. Not only does Pinterest integrate your entire web presence—bringing together your website, Twitter, and Facebook—it can help you discover what your buyers want to have. 

This also means that you’ll want your site to be Pinterest-friendly. Adding the Pin It button to your website will allow your viewers to easily pin your pictures and products to their Pinterest pages, which will only continue the traffic you receive from Pinterest. 

Furthermore, you can go to Pinterest’s Business page and get more information on adverting with Promoted Pins. 

2.  Link, add descriptions, and use correct keywords.

Some of the biggest marketing mistakes made on Pinterest come when businesses forget to add descriptions or use the incorrect keywords. 

Paige Velasquez, social media strategist and Pinterest specialist at Shelton Interactive says this:

The biggest mistake brands and businesses can make on Pinterest is not utilizing the Guided Search tool to their advantage. When creating descriptions for pins, it's important to understand exactly what the user might be searching [for] when looking for a specific pin. The Guided Search tool allows brands to discover what specific terms a user will most likely search for based on a keyword. Creatively using the key terms that come up on the Guided Search in your pin description will most likely make your pin more discoverable when users are searching for specific pins.

Incorporating these details can take a little extra time, but they will help you gain the most traffic! 

3. Once you get that traffic, don’t forget to engage. 

Once everything is correct and in its place, you’ll have to make sure to post engaging content. The more you pin, like, and share, the more visibility you will gain. However, it’s a two-way street, and you do not want to post too much of your own content. You also don’t want to leave up outdated content. A good mix of diverse, fresh posts is the key to winning over your Pinterest followers. By engaging properly, you will create a subtext that says, “this company cares.”

While it is good to just have a presence, it is even better when you create a call to action. Your followers are always looking for more, more, more, and you must give it to them! Don’t be afraid to caption your posts and pins in such a way as to create the response you are seeking. “Tell them to visit the website for ore information, order, re-pin, etc.,” says Tim Lavelle, director of SEO and social media at U.S. Interactive Media. 

We couldn't agree more.

Do you use Pinterest in your business? If so, what kind of ROI have you seen?

Why We OKC.

Photo of the Oklahoma City skyline by our very own, Jonathan Burkhart

Photo of the Oklahoma City skyline by our very own, Jonathan Burkhart

It's a common misconception that Oklahoma is behind the times (sigh). 

However, many Okies know the REAL truth-OKC has been on the rise and is actually pretty fantastic. At High Five Media, we're proud of our capital city, which is why we're giving you five reasons you, too, should OKC (yep, it's a verb). 

Since its inception, Oklahoma has been the wonderers destination. It started with those wanting the rush of the open frontier, railroad men, and early 89ers, all determined dreamers, dead set on leaving their footprint in an unknown wilderness. Today, in the same vein of the fearless explorer, start ups, risk takers, and entrepreneurs are reclaiming a city.

The steadfast pioneer spirit embodies and new generation of visionaries, who are not only shifting the culture, but are making Oklahoma City cool, again. 

Oklahoma City’s reinvention of cool, most obviously starts with the injection of the Thunder. But let's be honest, the metro area circa 2007 was already a sports hotbed. The University of Oklahoma was and still is a big league with seven national titles, five Heisman winners, twenty-three Hall of Famers and the longest winning streak in D1 history, and we’re just talking football. Up north there’s the brightest orange with OSU boasting fifty-one total national titles, Mike Gundy, an Oklahoma native head coach that’s birthed a powerhouse program, and billionaire Boone Pickens, who makes us feel that half-time uniform changes are somewhere within the foreseeable future. Add in a professional basketball team and you've got yourself a sports utopia awesome enough to make a governor serve up a slathered up platter of ribs to any national sports analyst – oh wait, that’s already happened. 

Which brings me to scoot my chair right up to OKC’s ample food offerings. Steaks, BBQ, burgers, whatever your little foodie heart desires, the city has you covered. Just please remember to generously add Oklahoma’s own Head Country BBQ sauce. When it’s not your cheat day, OKC has an amazingly progressive healthy food movement. Zoë’s Kitchen, All About Cha, Cafe 7, and Cool Greens are unanimous favorites because they strive to bring patrons into a healthy lifestyle community. 

Community is everywhere within this city. The Plaza District, The Paseo, and Midtown neighborhoods are products of OKC’s Renaissance. Millennial owned art galleries, storefronts, and restaurants now line these once dicey streets. This is where art and innovation converge and the new age pioneer’s roots run deep. 

Capital is increasingly generated, and the coolest thing about OKC is that Oklahomans give back. There is a certain standard in our state and it’s one that never hesitates to take care of our own. During challenges of catastrophe, natural disaster, or a mere case of someone down on their luck our citizens are always willing to give--Oklahoma continues to reign in the top ten most charitable states in the nation

We know that outsiders think first our tragedies and secondly the misconceived lack of culture; however, I truly believe OKC residents are the absolute definition of resiliency and innovation. So last but certainly not least, the pinnacle of cool in OKC is the Memorial Marathon. Coined A Race to Remember because of the 168 we will never forget, the Memorial Marathon is one of the United States' top 10 marathons. Similar to Oklahoma City itself, participating in such a worthy cause only gets better with every year that passes.

3 Reasons Engaging Content Still Matters

Hello there, today we're going to beat a dead horse, but it's going to be fun and completely hypothetical and non-violent. Today, we're talking content, how to use it, and why any of this even matters. Let's dive right in sans weapons, shall we?

What sets you apart from the rest? What makes your post have the most likes, the most views, or the most subscriptions? What makes content matter so much? 

Everything has become a tagline.

How do you get attention-grabbers, while still maintaining a sense of professionalism?  Why does this matter?  In this digital age, your content becomes synonymous with your name. Unfortunately, sometimes it is hard to get good quality materials for your content in the world of 140 characters. Some of those in the writing world turn their nose up at the thought of social media and online content replacing their beloved hard-copy pieces they grew up dreaming about writing. But we’re here to tell you that written content is still king in this age; it just shows up in different mediums.  

Here’s a few reasons why good content matters: 

  1. Content is the essence of every idea. A challenge companies could face in the age of endless scrolling is having a single, overriding message. Themed blog posts, catchy hashtags, or creative titles have ways of tying everything together nicely. It’s no different than serial publishing from years ago—it’s just taking a different form.
  2. Content’s form is make or break. Content reaches a much broader audience than in previous years, and with so many formats and layouts like Instagram, Twitter, and Google +, the format of a post could make or break it when it comes to views, likes, shares, and ultimately a reputation. 
  3. Content will live long. If content is well-crafted, the idea it presents will reflect well on every aspect of the company. Content will only last long in the reader’s mind if it is noteworthy.

Written content, in all its forms, is the same. If anything, this digital age challenges writers to be more on top of their game. In a world with a short attention span, writers are called to be even more relevant, clear, and creative. We are not all defined by our #hashtags. Content at its best is self-evident, self-affirming, and completely essential to today’s written world.

What are ways you use content to reach and engage with your audience? Do you think content matters to businesses? 

High Five in the News

Hello again, we couldn't be happier you've decided to continue reading our posts.  Here's a little update we can't help but brag about. Our very own photographer, Jonathan Burkhart, was selected as the number one Instagram account to follow in Oklahoma by a little publication you may have heard of...TIME Magazine. To say we're over the moon with pride is an understatement. Here is a press release detailing the achievement.

Can you blame us for bragging? 

High Five Media's Photographer Selected in TIME Magazine's Top 50 Instagram Photographers to Follow

Oklahoma photographer, Jonathan Burkhart, picked by TIME Magazine as one of the 50 Instagram accounts to follow.

High Five Media's photographer, Jonathan Burkhart, was part of TIME Magazine's top 50 Instagram Photographers to Follow for his excellence in social media and photography. The list includes one photographer for each state, with Burkhart representing Oklahoma. Burkhart is a Choctaw, Okla. native, one of ten siblings and has over 55K followers on Instagram. As a photographer for marketing company, High Five Media, Burkhart is able to expand his photographic portfolio. 

"I never really thought about TIME Magazine ever looking at my work, or even knowing I was alive," said Burkhart. "I'm still kind of shocked, but I'm also really honored that such an institution noticed and appreciated my work." 

Burkhart began working for High Five Media in May 2015 and takes photographs for both the company's magazine, Linked, and for clients. On Instagram, his specialties are portraits and landscape, though at High Five he is able to expand his repertoire to include food photography, business photography and videography. 

"At High Five Media, I'm able to continue working and growing as a photographer," said Burkhart. "I'm able to have freedom to express my creativity and vision." 

"Jonathan is awesome," said Earle Haggard, partner at High Five Media. "He captures things on his camera that others standing beside him are unable to see. His talent far exceeds his experience and his age. I am so proud of him not only for accomplishing this honor from TIME magazine, but also for the humility that he possesses all the while. We feel so fortunate to have Jonathan as a member of our High Five team."