content

Five Content Marketing Resources for Newbies

Content marketing, a word thrown around in the business world yet rarely defined. At High Five, we like to make sure everyone is on the same page and the same planet so let’s quickly break it down:

Content- consistent, valuable information through various mediums: articles, blogs, videos, pictures, social media posts, info graphics, etc. 

Marketing- the process or technique of promoting, selling, and distributing a product or service

In simplest terms, content marketing delivers valuable information to buyers in hopes that it will promote and sell a product or service

But, here’s the trick. 

Society is over feeling like they are constantly being sold something. They don’t trust you. I mean honestly who enjoys listening to that car dealer’s sales pitch, or furthermore, who actually trusts him or her? 

For content marketing to be successful, a business must master the art of intentional, genuine communication between their customer and themselves. Content marketing says, “Hey look at these DIY projects you and your honey can do this weekend.” Instead of,  “Come to Lowes, we are a warehouse full of building stuff.”

Oh, content marketing. How valuable you are to business when done correctly.

If you’re ready to dip your toe into content marketing, start with these five great resources

Search Engine Optimization: Want to make the first page of Google organically?  You first must understand the ins and outs of SEO.  

Blogs:  An easy way to create more content for your business is to enter the world of blogging. 

Video Content: If you read our blog post 3 Trendy Social Media Takeovers in 2016 , you know that video marketing is vital

Social Media: #Twitter #Facebook #Instagram #crucial

Content Marketing Plan: Even if you’re not Type A, having a content marketing plan ensures that your online presence will continue to build. 

What are resources you use for content marketing? 

The Intern Files: Put a Little Om in Your Heart

The holiday season brings with it joy, laughter, a few creeping pounds, family time, and yep...stress. November 4th, 2015 was National Stress Awareness Day which almost seems like it was in preparation for the turkey-and-Santa-filled drama that comes with the holiday territory. Being a college student, stress is no stranger to me. Sometimes I feel like stress is this guy who comes and checks into my mind, leaving his hat and coat at the door, staying indefinitely. And sometimes I think we like to glamorize our stress. It’s like we think that the more stressed we are, the more productive we are, which is actually quite the opposite of reality.

Sadly, whatever our season of life is, whatever the job or situation, we are most likely to be experiencing some type of stress. The unfortunate thing is that the human body doesn’t know the difference between our stresses. Whether we’re approaching impending doom or someone is mad at us, our body’s stress response is triggered no matter what the level or magnitude of stress. Fortunately, we also have a relaxation response trigger during which our bodies de-stress. 

The theme for 2015’s National Stress Awareness Day was “Employee Wellbeing as a Worthwhile Investment in Your Business”, so here are some ways to de-stress in your office (or wherever you find yourself):

1. Stretch out your body. 

Take a walk. Stand up. Do some office yoga. There’s a Huffington post article titled “5 Office Yoga Poses (That Won’t Freak Out Your Co-Workers)” with good poses to get your blood flowing. Obviously it’s not good to sit over your computer day in and day out like the Hunchback – stretch out your body.   

2. Stretch out your mind. 

Take a mental vacation. Breathe. Take some time to meditate. Look at pictures reflecting happy moments in your life. Going back to those memories and taking a few moments to quietly reminisce will help you switch out of functioning in the sympathetic nervous system (the fight or flight) and start functioning in the parasympathetic nervous system (relaxation). 

3. Treat yo’ self. 

Eating (in moderation!) is really good for rejuvenation. Stress eating doesn’t have to be all bad. Eat a banana or potato (rich in potassium) to regulate your high-stress blood pressure – it will help with energy and recovery. Eating something sweet helps soothe the production of stress hormones; keep a bowl of Hershey’s kisses or peppermints on your desk to avoid binge eating while still reaping the benefits of the h-a-p-p-y feelings. “The connection between the gut and brain is huge and lots of interesting data supports the idea that the gut is a major mediator of the stress response,” says Dr. Drew Ramsey in a Huffington Post article. “Stress is a brain and immune system mediated phenomena, and your gut is the largest organ in your immune system.” 

4. Have a creative outlet (or two or three or ten). 

Doodle on your lunch napkin, listen to some music, keep crafty things like coloring books and knitting needles in your desk, and keep a journal and pen with you. There are studies that have been performed showing that an individual’s writing that is classified as emotional, valuable, and personal can help strengthen their immune system. A creative you is a healthy you – physically and mentally. 

Wherever you find yourself, and whatever stress you are experiencing, try one of these anti-stress triggers to calm down. They will help keep you from going postal on your co-workers or hiding under your desk and hyperventilating. Of course, there’s more de-stress techniques than the ones I’ve listed… how are you de-stressing? 

 

Peace,

The Intern

A Magazine Resurrection

We're pleased as punch that our Linked Magazine editor, Meg, decided to grace us with her blogging presence with this little entry on why magazines are still relevant. It's a resurrection just in time for Halloween. Enjoy!

Every writer is also an avid reader and a critical thinker.

We inhabit a space that's hard to describe unless you've been there - in which case, no explanation is needed. We always set out to keep ourselves out of a story, and we inevitably either draw on some personal experience to give depth to a piece, or become so personally touched by the subject of our writing that we leave a bit of ourselves in it. Writing is hard. It’s a constant state of self-examination and self-evaluation. Every comma becomes personal; every line as much art to us as the stroke of a brush to the painter or the contouring of a shape to a sculptor. Fortunately, professional writers (a category I find myself in, incidentally) have thick skins. So after we craft our art, we cut and edit it. We try to surgically remove our bias from our writing. Sometimes it hurts and sometimes you really think that last sentence shouldn't have been cut, but you hit publish (or send to the printers) and hope for the best.

Years ago, if you had told me that I would be at the helm of six magazines by the age of 24, I would have laughed. Magazines were declared a “dying” form of journalism so long ago, it's hard to see how they aren't already dead. Except, they aren't dying. That’s never been the case. They’re changing and adapting, and technology has allowed writers to connect with audiences on a much more intimate level than ever before. We can reach more people and get feedback in real-time after our magazines hit doorsteps. 

Dying? No. Evolving? Absolutely.

So before you discount long-form journalism, remember everything is cyclical. We live in an age where more young people choose to scroll through pictures on instagram than read the words in Facebook statuses, and where folks get their news in 140-character snippets from Twitter. But even now, it looks like that 140-character limit may increase. Buzzfeed has reinvested in longform journalism, and most comprehensive journalistic work in the world is being done for newspapers and magazines - articles measured in pages, not characters. Magazines matter just like stories matter. They connect us; they remind us why we cared in the first place. Linked Magazines are hyper-local. Our goal is to connect people by telling stories about the people and places around them. By covering stories in communities around the metro that aren’t being told elsewhere and by highlighting people and groups doing good—real good for people you know (or should know, if you’re new), we’re helping communities connect and grow.  

Magazines do a better job at this than any other form of media out there. They have staying power and allow us to spend more time with our subjects. When I’m writing a story, I don’t have to worry about hashtags or SEO. I’m focused on you, the reader. I’m focused on delivering you beautiful photos and stories to match. I’m I'm focused on sending you a magazine you'll pick up and read. I’m focused on your community, your story and your world.

What do you think about magazines? Do you enjoy long-form journalism? 

3 Reasons Engaging Content Still Matters

Hello there, today we're going to beat a dead horse, but it's going to be fun and completely hypothetical and non-violent. Today, we're talking content, how to use it, and why any of this even matters. Let's dive right in sans weapons, shall we?

What sets you apart from the rest? What makes your post have the most likes, the most views, or the most subscriptions? What makes content matter so much? 

Everything has become a tagline.

How do you get attention-grabbers, while still maintaining a sense of professionalism?  Why does this matter?  In this digital age, your content becomes synonymous with your name. Unfortunately, sometimes it is hard to get good quality materials for your content in the world of 140 characters. Some of those in the writing world turn their nose up at the thought of social media and online content replacing their beloved hard-copy pieces they grew up dreaming about writing. But we’re here to tell you that written content is still king in this age; it just shows up in different mediums.  

Here’s a few reasons why good content matters: 

  1. Content is the essence of every idea. A challenge companies could face in the age of endless scrolling is having a single, overriding message. Themed blog posts, catchy hashtags, or creative titles have ways of tying everything together nicely. It’s no different than serial publishing from years ago—it’s just taking a different form.
  2. Content’s form is make or break. Content reaches a much broader audience than in previous years, and with so many formats and layouts like Instagram, Twitter, and Google +, the format of a post could make or break it when it comes to views, likes, shares, and ultimately a reputation. 
  3. Content will live long. If content is well-crafted, the idea it presents will reflect well on every aspect of the company. Content will only last long in the reader’s mind if it is noteworthy.

Written content, in all its forms, is the same. If anything, this digital age challenges writers to be more on top of their game. In a world with a short attention span, writers are called to be even more relevant, clear, and creative. We are not all defined by our #hashtags. Content at its best is self-evident, self-affirming, and completely essential to today’s written world.

What are ways you use content to reach and engage with your audience? Do you think content matters to businesses?