What is the 3 3 3 Rule in Marketing?

In today’s fast-moving digital world, attention is currency. The 3 3 3 rule in marketing is a powerful reminder that we don’t have long to make a connection. High Five Media uses this rule every day to help brands cut through the noise.

So what is it? The 3 3 3 rule refers to:

• 3 seconds to catch someone’s attention
  

• 3 minutes to engage them
  

• 3 days to stay memorable
  

At High Five Media, we understand that consumers make quick decisions. That’s why our creative team focuses on scroll-stopping visuals, bold messaging, and clean storytelling right from the start. We know your audience decides in 3 seconds whether to keep scrolling or pay attention. We build strategies that win those seconds.

Want to grab your audience fast? Your messaging and visuals need to align perfectly. Whether it’s a short video ad or a homepage banner, our marketing strategy team makes sure every piece of content works hard in those first 3 seconds. We then add engaging elements like motion or carousel posts to keep them around longer.

Why do the last 3 days matter? Because we want your brand to stay in their minds. Our retargeting campaigns help with that. We create display ads and social reminders that bring people back to your brand.

The 3 3 3 rule in marketing is more than a phrase. It’s a method that brings results. We've seen it work for clients across Oklahoma and beyond. It helps brands stay memorable and perform better online.

Looking to build messaging that sticks? Let’s make those first 3 seconds count.