Why Does Your Website Have Low Traffic?

Traffic is not great, online sales are down and the phone calls to enquire about your business are dropping.

You are wondering why your website is failing. Although a failing website may look like an unresolved problem, that is certainly not true.

Many factors, from slow speed to poor design, may cause website failure, but stay assured–there are many options to boost your website. If you've had trouble bringing your website back to its former glory, with the support of a web development company in OKC, you can solve this problem permanently.

Would you be prepared to fix your website? Continue to read about the three factors behind a website that has failed and how they can be found.

Your Website Is Slow

One of the major reasons of websites fail is slow speed. Why can a sluggish website cause it to fail completely?

Whatever your business, product or service is, the quality of your website can be thoroughly demonstrated through a slow website.

People don't want to wait until your website page isloaded. You are in the process of doing something, whether it's a topic research, comparing prices for services or finding a new recipe for dinner tonight. You want answers, and you have no time to wait.

You may have found a reason for the failure of your website if the speed of your page is longer than three seconds (or even two, as most users expect pages to load in two seconds). Provide the page with priority for a solution to this problem with the best opportunity for success.

For example, a company that increases its site speed by 1 second increases its conversions by 7%. They then get longer user sessions, which ensures that people spend more time on the website of the company.

It's Not Easy to Use Your Website

Websites may also flop because people use them are confused and frustrated. A website that is hard to use can cause a website failure due to several reasons, such as:

  1. People can't see or find the information they need.

  2. People can't take the steps they want.

  3. People are unable to get to your site.

Everyone wants a smooth user experience when it comes to opening a website. People should move quickly from page to page. They don't need to stop to think what to do because the experience on your website is intuitive.

Your SEO Optimization Is Faulty

Where do you go when you intend to buy something? Most likely, the Internet. You use the internet to study your choices, compare prices, and make your order (in some cases). Studies show that approximately 80% of consumers research their products online.

Search engines such as Google or Bing can provide the business with access into your target market through individuals. This is because search engines assemble a search results list that includes different websites. You could connect with your audience if your website appears in these results.

Nevertheless, if search results appear, a remedy for a website error will not be guaranteed. For the most benefit, you need to appear on the first page because most users stick to the first page. Only about 25% visit the second search result page.

To get a proper website for your business and market it, you can hire High Five Media. We are an experienced web design, development, and marketing company in OKC who can help you with every requirement of digital marketing.

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