OTT & CTV Advertising
Reach real people on streaming TV with targeted, high-impact video ads, delivered to the right households, not just random channels.
OTT and Connected TV advertising helps brands show up where modern audiences actually watch TV, with targeting and reporting traditional TV can’t offer.
Be Seen On
And So many more
What Is OTT & CTV Advertising?
OTT (Over-the-Top) and CTV (Connected TV) advertising puts your video ads on streaming television, not cable.
In simple terms:
OTT refers to streaming content delivered over the internet
CTV refers to ads shown on smart TVs and streaming devices
Your ads appear inside premium streaming environments such as:
Smart TVs
Streaming apps
Connected devices like Roku, Fire TV, and Apple TV
These are full-screen, skippable & non-skippable, TV-quality video ads, not banners or social videos, designed to build awareness, trust, and recall.
Why OTT/CTV Works
Streaming TV advertising combines the impact of traditional TV with the precision of digital.
Massive, Modern Reach
OTT/CTV reaches cord-cutters and cord-nevers, audiences traditional TV often misses.
Advanced Targeting
Ads are delivered based on location, demographics, interests, and household-level data, not just the show someone happens to be watching.
High Completion Rates
Many OTT/CTV ads are non-skippable, meaning your message is actually seen.
This is about impressions, reach, and frequency, not chasing clicks that don’t tell the full story.
Built for Awareness, Not Click-Chasing
OTT/CTV is designed to build brand recognition and trust, supporting search, social, and other bottom-of-funnel efforts.
How High Five Media Runs OTT/CTV Campaigns
We don’t sell platforms, we build strategies.
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Campaigns can be built using:
Geographic targeting (local, regional, multi-market)
Demographic and interest-based data
Household-level delivery
Behavioral and intent signals (when applicable)
Ads are delivered programmatically to reach the right audience wherever they’re streaming.
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Already have a video? We’ll evaluate it for OTT compatibility and strategic fit.
Need one? Our in-house team can produce OTT-ready video designed specifically for streaming environments.
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We handle:
Campaign setup and pacing
Frequency control
Ongoing optimization
Brand-safe, fraud-protected placements
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No confusing dashboards. Reporting is curated and explained in plain language so results actually make sense.
Pricing & Investment
OTT/CTV advertising is flexible and scalable, with clear starting points.
Brand Awareness Campaigns
Starting at $1,500/month
Ideal for awareness and visibility
Impression-focused delivery
Audience-based targeting
Custom reporting
Consideration & Conversion Campaigns
Starting at $3,000/month
Built for stronger intent and action
Custom OTT video
Dedicated landing page
Tracking pixel setup
Budgets can scale based on reach, geography, and campaign goals. Smaller budgets are possible, but performance is limited below $1,500/month.
Reporting & Measurement
OTT/CTV success is measured differently than click-based ads, and that’s a good thing.
Optional Enhancements
Site retargeting
Cross-device follow-up (display or social)
Search and SEM support
Reports are delivered with context and explanation, so clients understand not just what happened, but why it matters.
Ideal Use Cases for OTT/CTV Advertising
OTT and Connected TV campaigns work especially well for:
Brand awareness campaigns
New market launches
Seasonal promotions
Local and regional visibility
Supporting search, social, or radio campaigns
Industries that consistently perform well include:
Home services
Healthcare
Automotive
Retail
Professional services
Ready to Get Started?
OTT/CTV advertising doesn’t have to be complicated, and it doesn’t have to feel risky.
Let’s talk through goals, audience, and budget to see if streaming TV advertising makes sense for your business.